California Kayaker Magazine is a print and online magazine focusing on being the resource for kayak information for California. We are dedicated to promoting fun and responsible kayaking, and advocating for increased paddling opportunities. We want to grow the entire market, benefiting retailers, tour companies, and manufacturers.
California Kayaker Magazine is printed on glossy stock and packed with photos and stories written by local experts. Articles include places to paddle, trip stories, tips on how to improve your paddling experience, product reviews, and other information of concern to paddlers and the local paddling environment.
California Kayaker Magazine is distributed free at kayaking, sports, and boating outlets in California and beyond. Print runs have been growing with each issue, starting at 6500 copies for the first issue and now over 11,000 copies for the latest (Fall 2011) issue. And we will continue to grow the print counts with future issues.
Every issue is also available for free from our website (available as both PDF and in an online Flash-viewable format), with the electronic version of the Winter issue getting well over 1000 download in the first week it was published (and each issue stays online forever, so continues to receive 50-100 downloads each month into the future even after newer issues are published).
One of the goals of California Kayaker Magazine is to provide a targeted means for advertisers to get information about their products and services into the hands of people interested in kayaking in California, one of the largest markets (if not THE largest) for kayaks and gear.
California Kayaker Magazine will publish 2 issues in 2012 - Spring and Summer. We are focusing on the two issues which have the most demand by both advertisers and readers.